Cricut (CRCT) CEO Ashish Arora Sells 180,000 Shares

What Happened
Ashish Arora, CEO of Cricut, sold a total of 180,000 shares in three open‑market dispositions between Sept 15–17, 2026, generating total proceeds of approximately $1,011,150. The trades were reported on a Form 4 filed Sept 17, 2026, and were effected under a Rule 10b5‑1 trading plan adopted Aug 20, 2025.

Key Details

• Transactions:
  • 2026-09-15: Sold 60,000 shares at a weighted average price of $5.62; proceeds $337,362. (Prices in range $5.5700–$5.6650; reporting undertaking to provide per‑price breakdown.)
  • 2026-09-16: Sold 60,000 shares at a weighted average price of $5.55; proceeds $333,264. (Prices in range $5.5200–$5.6400.)
  • 2026-09-17: Sold 60,000 shares at a weighted average price of $5.68; proceeds $340,524. (Prices in range $5.6100–$5.7250.)
• Total: 180,000 shares; total proceeds ≈ $1,011,150.
• Shares owned after transaction: Not specified in the Form 4 filing.
• Footnotes of note:
  • F1: Sales were made under a 10b5‑1 plan adopted Aug 20, 2025.
  • F2–F4: Each day's reported price is a weighted average; the filing offers to provide detailed per‑trade prices on request.
• Timeliness: Form 4 was filed on Sept 17, 2026; the filing does not indicate a late filing.

Context
These transactions were sales under a pre‑arranged 10b5‑1 plan, which are commonly used by insiders to sell shares according to a preset schedule. Sales do not necessarily indicate a change in the insider’s view of the company; purchases are generally viewed as a stronger signal.