Comscore CEO Matthew McLaughlin Buys 20,000 Shares

What Happened
Matthew F. McLaughlin, CEO of Comscore, purchased 20,000 shares in an open‑market transaction on August 26, 2026. The filing reports a weighted‑average price of $5.26 per share for an aggregate purchase of $105,200. This was a purchase (insider buying), not a sale or option exercise.

Key Details

• Transaction date: 2026-08-26 (reported on Form 4 filed 2026-08-27).
• Transaction type/code: Open‑market purchase (P).
• Shares acquired: 20,000.
• Reported price: $5.26 per share (weighted average); footnote reports actual trade prices ranged from $5.11 to $5.39.
• Total reported value: $105,200.
• Shares owned after transaction: Not specified in the provided filing.
• Footnote: F1 notes the $5.26 is a weighted average and the reporting person can provide a per‑price breakdown on request.
• Timeliness: Filing was posted the day after the trade (appears timely).

Context
Insider purchases like this are often watched as a potentially positive signal because executives are buying company stock, but they do not prove future performance or imply specific motives. This was a straightforward open‑market buy (not an option exercise, grant, or gift).