Hoffmann Martin 4

What Happened Martin Hoffmann, CEO of On Holding AG (ticker: ONON), disposed of 4,150 shares on 2026-03-30 in an open-market sale. The reported weighted-average price was $32.31 per share, for total proceeds of approximately $134,075. The sale was effected pursuant to a Rule 10b5‑1 trading plan adopted by Hoffmann on May 30, 2025.

Key Details

• Transaction date: 2026-03-30 (reported on Form 4 filed 2026-03-31 — timely filing).
• Transaction type/code: Sale (S) — open market/private sale.
• Shares sold: 4,150; weighted-average price reported: $32.31; total reported proceeds: $134,075.
• Price range: shares were sold in multiple trades at prices from $31.7650 to $33.0900 (footnote states the $32.31 is a weighted average).
• 10b5‑1 plan: Sale was made under a Rule 10b5‑1 trading plan adopted May 30, 2025 (Footnote F1).
• Additional disclosure: Reporting person will provide, upon request, a breakdown of the number of shares sold at each separate price within the reported range (Footnote F2).
• Shares owned after transaction: Not specified in the provided filing.

Context

• Sales under an established 10b5‑1 plan are generally pre-scheduled and are often routine rather than direct signals of management sentiment; this filing is informational and does not state a motive.
• The filing appears timely (filed the business day after the reported sale).