Kostman David 4

What Happened
David Kostman, CEO of Teads Holding Co. (TEAD), had a total of 42,997 shares withheld by the company on 2026-06-05 to cover tax obligations arising from the vesting/settlement of equity awards. The transaction is reported as tax withholding (transaction code F) and not an open-market sale. Details: 28,411 shares withheld at $1.22 each for $34,661; 7,870 shares withheld at $1.15 each for $9,051; and 6,716 shares withheld at $1.15 each for $7,723 — total value $51,435.

Key Details

• Transaction date: 2026-06-05; Form 4 filed: 2026-06-09. The filing appears to be one business day late (Form 4 is generally due within two business days of the transaction).
• Transaction type/code: F (shares withheld to cover tax withholding on vested awards). These are disposals by the insider for tax purposes, not open-market sales.
• Plans involved (footnotes): F1 = 2007 Omnibus Securities and Incentive Plan (RSUs); F2 = 2021 Long‑Term Incentive Plan (RSUs); F3 = 2021 Long‑Term Incentive Plan (PSUs). All withholdings were exempt under Rule 16b‑3.
• Shares owned after transaction: Not specified in the filing excerpt provided.

Context
Share withholding to satisfy tax obligations on vested restricted stock units (RSUs) or performance stock units (PSUs) is a common, routine administrative action and does not necessarily signal a deliberate sale by the insider. Because these were withheld by the issuer (cashless withholding) and not sold on the open market, they are typically less informative about the insider’s market view than voluntary purchases or open-market sales.