Warby Parker: CEO Neil Blumenthal sold 100,000 shares

What happened

• The filing shows Neil Blumenthal, CEO, sold 100,000 shares in an open-market transaction on Oct 1, 2026, for an aggregate $2,769,000 (average price $27.69).
• The filing also shows conversions of 95,614 shares of Class B common stock into Class A common stock (reported as acquired at $0.00 and also reported as a derivative disposition).

Key details

• Transaction date and prices: Oct 1, 2026; open-market sale of 100,000 shares at an average $27.69 (prices ranged from $27.00 to $28.25 per share, per the filing).
• Shares owned after the transaction: not reported in the provided filing excerpt.
• Footnotes: the share sales were effected pursuant to a Rule 10b5-1 trading plan adopted Mar 17, 2026; the reported sale price is an average execution price and the filer can provide per-price details on request; Class B common stock converts one-for-one into Class A common stock and is subject to specified automatic conversion triggers.
• Filing timeliness: Form 4 was filed Oct 2, 2026 (the transaction date is Oct 1, 2026); the filing does not indicate lateness.

Why it may matter

• The filing reports a conversion of Class B common stock into Class A common stock and a concurrent open-market sale of shares.
• The sale was reported as executed under a Rule 10b5-1 trading plan.
• A filing does not show why the insider traded or why the company acted.