Campbell Jonathan Bryan 4/A

What Happened

• Jonathan Bryan Campbell, SVP and Chief Accounting Officer of Bread Financial Holdings, Inc. (BFH), was granted 1,728 performance-based restricted stock units (RSUs) on 2026-02-17. The grant is reported as an award (code A) and the filing lists no purchase price or immediate cash value (N/A) because this is a compensation award rather than an open-market trade.

Key Details

• Transaction date: 2026-02-17 (reported in an amended Form 4 filed 2026-02-20).
• Amount: 1,728 performance-based RSUs; price/total value: N/A (compensation award).
• Vesting: RSUs are performance-based and may be adjusted up or down at performance measurement at the end of the three-year performance period; may vest on 2029-02-17 contingent on meeting predetermined performance measures and continued employment (see footnote).
• Shares owned after transaction: Not specified in the filing.
• Filing note: This is an amended filing to add an inadvertently omitted transaction reported in footnote F2.

Context

• Performance-based RSUs are common executive compensation; they only convert to shares if performance targets and service conditions are met, so they do not represent an immediate purchase or sale. This award does not by itself indicate the insider’s market view.