McKeon Kathryn 4
4 · Vital Farms, Inc. · Filed Aug 19, 2025
Insider Transaction Report
Form 4
McKeon Kathryn
CMO and GM, Butter
Transactions
- Sale
Common Stock
2025-08-18$49.08/sh−21,442$1,052,373→ 37,513 total - Exercise/Conversion
Employee Stock Option (right to buy)
2025-08-18−21,442→ 10,721 totalExercise: $15.31Exp: 2033-03-13→ Common Stock (21,442 underlying) - Exercise/Conversion
Common Stock
2025-08-18$15.31/sh+21,442$328,277→ 58,955 total - Sale
Common Stock
2025-08-15$47.59/sh−12,005$571,318→ 37,513 total
Footnotes (4)
- [F1]These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $47.21 to $47.91 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $49.00 to $49.27 inclusive.
- [F4]The option vests in three equal annual installments commencing on March 13, 2024, subject to the Reporting Person's continuous service with the Issuer as of the applicable vesting date.