Roku President Gilbert Fuchsberg Exercises RSUs, Sells Shares

What Happened
Gilbert Fuchsberg, President — Subscriptions at Roku (ROKU), had RSUs convert into 10,322 shares on Sept 1, 2026 (conversion recorded as derivative exercise). Of those vested shares, 5,710 were withheld by the issuer to cover income taxes (valued at $155.53 per share, ~$888,076). A further 4,824 shares were sold in the open market on Sept 2, 2026 at $155.64 per share for proceeds of about $750,807. The underlying RSUs have $0 exercise price (typical RSU vesting), so this was not a cash purchase.

Key Details

• Transaction dates and prices:
  • 2026-09-01: 10,322 RSUs converted to shares (derivative conversion, $0 per share).
  • 2026-09-01: 5,710 shares withheld to cover taxes at $155.53 — proceeds/withholding ≈ $888,076 (F1).
  • 2026-09-02: 4,824 shares sold in open market at $155.64 — proceeds ≈ $750,807 (F2: sale under a 10b5-1 plan).
• Shares owned after transaction: not specified in the provided filing.
• Relevant footnotes:
  • F1: Issuer withheld shares to satisfy income tax withholding on RSU vesting.
  • F2: Open-market sale executed under a prearranged 10b5-1 plan.
  • F3–F6: These are RSU awards (one share per RSU) with staggered quarterly vesting schedules (first installments began Nov 15, 2023/2024/2025 for the different awards).
• Filing: Form was filed Sept 3, 2026 (appears within the standard 2-business-day window for Form 4 filings).

Context
This was a typical RSU vest-and-sell sequence: RSUs vested and converted to shares, some shares were withheld to cover tax obligations (a cashless-withholding settlement), and remaining shares were sold under a prearranged 10b5-1 plan. Such transactions are generally routine for executives when equity awards vest and do not by themselves indicate a change in insider sentiment.