Roku (ROKU) President Charles Collier Exercises Options, Sells Shares

What Happened

• On Sept. 4, 2026 Charles Collier, President of Roku Media, exercised 10,269 stock options at an exercise price of $49.59 per share (total cost $509,240) and sold the 10,269 resulting shares in open-market trades. The sales consisted of 8,843 shares at a weighted-average price of $156.87 (proceeds $1,387,201) and 1,426 shares at a weighted-average price of $157.73 (proceeds $224,923), for aggregate sale proceeds of $1,612,124. The exercise (code M) and subsequent sales (code S) were executed under a pre-established 10b5-1 plan.

Key Details

• Transaction date: 2026-09-04. Form filed: 2026-09-09 (timely — within the 2 business-day SEC filing window, given the Labor Day holiday on Sept. 7).
• Option exercise: 10,269 shares at $49.59 each = $509,240 (code M).
• Open-market sales: total 10,269 shares sold for $1,612,124 (8,843 at weighted avg $156.87; 1,426 at weighted avg $157.73). Footnotes indicate these are weighted-average prices with trades across the quoted ranges; detailed per-trade prices are available on request (F2–F5).
• Sales executed pursuant to a 10b5-1 trading plan (F1).
• Vesting note: the option grant vests in 48 monthly installments; first vested Dec. 4, 2022 (F6).
• Shares owned following the transactions: not disclosed in the provided excerpt.

Context

• This was effectively a cashless exercise: options were exercised and the same number of shares were sold shortly afterward, converting equity into cash. Sales under 10b5-1 plans are typically pre-arranged and often reflect routine liquidity rather than a new view on the company.
• For retail investors: purchases (buys) usually carry more informational weight than scheduled sales. This filing documents compensation-related option exercise and planned selling activity, not an unsolicited market-timing trade.