Hanscom Ashley W 4

What Happened

• Ashley W. Hanscom, Principal Accounting Officer of Cheesecake Factory Inc. (CAKE), disposed of 2,951 shares in an open‑market sale on 2026-02-25 at $65.64 per share, for a total of approximately $193,689. This filing reports a sale (not a purchase); sales by insiders are often routine portfolio transactions and do not by themselves indicate a change in company outlook.

Key Details

• Transaction date: 2026-02-25
• Filing date (Form 4): 2026-02-26 (filed the next day)
• Transaction type: Sale (code S), open‑market
• Shares sold: 2,951 at $65.64 each
• Total value: ~$193,689
• Shares owned after transaction: Not specified in the provided filing excerpt
• Footnote F1: "Shares of restricted stock subject to forfeiture" (as noted in the filing)
• No 10b5‑1 plan, tax‑withholding, or late‑filing flags were included in the provided data

Context

• Sales by executives can be for many ordinary reasons (diversification, tax planning, liquidity) and are common; they are not as strong a signal as purchases. The filing notes restricted stock subject to forfeiture (F1); the filing excerpt does not provide further detail about vesting or any planned sales.