Jacobson Samantha 4
4 · Trade Desk, Inc. · Filed May 19, 2026
Research Summary
AI-generated summary of this filing
Trade Desk (TTD) CSO Samantha Jacobson Forfeits 258K Shares
What Happened
- Samantha Jacobson, Chief Strategy Officer and Director at Trade Desk (TTD), had multiple share-withholdings on May 15, 2026 to satisfy tax obligations and then had a large number of unvested restricted shares forfeited on May 18, 2026 in connection with her termination of employment.
- Tax-withheld dispositions (cashless surrender) on May 15, 2026: 6,673 shares withheld at $21.15 per share for total value ≈ $141,134. This group includes 622 shares acquired through the Employee Stock Purchase Plan (ESPP) on May 15, 2026.
- Forfeitures on May 18, 2026: 258,158 shares were disposed to the issuer at $0.00 (no cash proceeds) because the related restricted stock/RSU awards were unvested and were forfeited upon termination.
Key Details
- Transaction dates/prices: May 15, 2026 — 6,673 shares withheld at $21.15 (total ≈ $141,134); May 18, 2026 — 258,158 shares forfeited to issuer at $0.00.
- Footnotes: Withholdings were elected by the reporting person to cover tax withholding on partial vesting of various restricted stock/RSU awards; forfeited shares were tied to awards granted between 2022–2026 and were forfeited due to termination of employment.
- ESPP: 622 of the withheld shares were acquired via the Employee Stock Purchase Plan on May 15, 2026.
- Shares owned after transaction: not provided in the supplied filing details.
- Filing: Form 4 dated May 19, 2026 reports the above transactions (no late-filing flag included in the provided data).
Context
- Tax withholding (code F) means shares were surrendered to cover tax obligations on vested awards — effectively a cashless withholding, not an open-market sale.
- Dispositions to the issuer at $0.00 indicate forfeiture of unvested restricted awards due to termination, not a sale that reflects market sentiment.
- For retail investors: these transactions reflect administrative actions related to vesting and departure rather than an insider selling stock for cash; they reduce Jacobson’s potential future holdings and remove the related shares from future vesting/dilution.
Insider Transaction Report
Form 4
Jacobson Samantha
Director
Transactions
- Tax Payment
Class A Common Stock
[F1][F2]2026-05-15$21.15/sh−197$4,167→ 318,937 total - Tax Payment
Class A Common Stock
[F3]2026-05-15$21.15/sh−690$14,593→ 318,247 total - Tax Payment
Class A Common Stock
[F4]2026-05-15$21.15/sh−1,080$22,842→ 317,167 total - Tax Payment
Class A Common Stock
[F5]2026-05-15$21.15/sh−1,481$31,323→ 315,686 total - Tax Payment
Class A Common Stock
[F6]2026-05-15$21.15/sh−3,225$68,209→ 312,461 total - Disposition to Issuer
Class A Common Stock
[F7]2026-05-18−9,589→ 302,872 total - Disposition to Issuer
Class A Common Stock
[F8]2026-05-18−30,037→ 272,835 total - Disposition to Issuer
Class A Common Stock
[F9]2026-05-18−61,784→ 211,051 total - Disposition to Issuer
Class A Common Stock
[F10]2026-05-18−156,748→ 54,303 total
Footnotes (10)
- [F1]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.
- [F10]The related shares were represented by a Restricted Stock Award previously granted to the Reporting Person on March 3, 2026, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
- [F2]Includes 622 shares acquired through the Employee Stock Purchase Plan on May 15, 2026.
- [F3]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.
- [F4]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024.
- [F5]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 15, 2025.
- [F6]The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted March 3, 2026.
- [F7]The related shares were represented by a Restricted Stock Unit Award previously granted to the Reporting Person on April 24, 2023, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock unit awards were forfeited.
- [F8]The related shares were represented by a Restricted Stock Award previously granted to the Reporting Person on April 23, 2024, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
- [F9]The related shares were represented by s Restricted Stock Award previously granted to the Reporting Person on April 15, 2025, that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
Signature
/s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson|2026-05-19