Bread Financial Director Praniti Lakhwara Sells 2,802 Shares

What Happened
Praniti Lakhwara, a director of Bread Financial Holdings, Inc. (BFH), sold 2,802 shares on 2026-07-28. The shares were disposed at $106.12 each for a total transaction value of approximately $297,348. The Form 4 reports this as a sale (code S).

Key Details

• Transaction date: 2026-07-28; Form 4 filed: 2026-07-29 (filed one day after the trade).
• Price and amount: 2,802 shares at $106.12 per share; total ≈ $297,348.
• Transaction code: S (sale).
• Shares owned after the transaction: Not disclosed in the provided filing.
• Footnotes/plan: No 10b5-1 plan, tax withholding, or other footnotes are indicated in the provided excerpt.

Context
Sales by corporate insiders can be routine (diversification, personal liquidity, tax needs) and do not, by themselves, prove a change in outlook for the company. This filing documents the disposal; retail investors should consider it alongside other insider activity and company fundamentals.