Keating Colleen 4

What Happened
Colleen Keating, CEO of Planet Fitness (PLNT), received a grant of 35,391 restricted stock units (RSUs) on March 10, 2026. The award is reported at $0.00 per share (an equity award rather than a market purchase), so there was no cash outlay by Keating. RSUs convert to shares upon vesting and their eventual value will depend on PLNT’s share price at each vesting date. This is a compensation award, not an open-market buy or sale.

Key Details

• Transaction date: 2026-03-10; Form 4 filed: 2026-03-11 (appears timely under Form 4 rules).
• Transaction type/code: A — Award/Grant (restricted stock units).
• Amount: 35,391 RSUs reported at $0.00 per share.
• Vesting: Footnote indicates RSUs vest in equal installments on each of the first three anniversaries of the grant date.
• Shares owned after transaction: not specified in the provided filing details.
• No 10b5-1 plan, tax withholding, or sale noted in the provided information.

Context
RSU grants are common executive compensation and do not necessarily signal insider buying or selling intent. Because these units vest over time, the economic benefit to the insider depends on future stock performance and the vesting schedule. For investors watching insider activity, outright purchases (P) often carry different informational weight than compensation grants (A).