Keough Kelli 4
4 · SoFi Technologies, Inc. · Filed Jul 21, 2026
Research Summary
AI-generated summary of this filing
SoFi (SOFI) EVP Kelli Keough Sells 10,954 Shares
What Happened Kelli Keough, Executive Vice President (GBUL, SIPS) at SoFi Technologies (SOFI), sold 10,954 shares in an open-market transaction on July 20, 2026. The weighted average sale price was $17.1892 per share (reported) for total proceeds of about $188,290. This was a sale (not a purchase), which is typically routine trading rather than a direct signal of company outlook.
Key Details
- Transaction date: 2026-07-20 (reported on Form 4 filed 2026-07-21).
- Transaction type/code: Sale (S).
- Shares sold: 10,954; weighted average price reported $17.1892; price range across trades $16.99–$17.42.
- Reported proceeds: ~$188,290.
- Shares owned after transaction: not specified in the provided filing excerpt.
- Footnotes: (F1) Sale was executed pursuant to a Rule 10b5-1 trading plan adopted July 30, 2025. (F2) Transactions occurred in multiple trades; the filer can provide a breakdown of shares sold at each price within the stated range upon request.
Context A Rule 10b5-1 plan is a pre-arranged trading program that allows insiders to sell shares according to a preset schedule, which helps insulate the trades from being viewed as contemporaneous insider-driven decisions. Such sales are common and, by themselves, are not definitive evidence of management sentiment.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-07-20$17.19/sh−10,954$188,290→ 367,728 total
Footnotes (2)
- [F1]The sale reported on this Form 4 was completed pursuant to a Rule 10b5-1 Trading Plan adopted by the Reporting Person on July 30, 2025.
- [F2]The reported transactions were executed in multiple trades. The sale price of $17.1892 reported in Column 4 is the weighted average sale price for the 10,954 shares sold by the Reporting Person within a range of $16.9900 to $17.4200 per share. The Reporting Person hereby undertakes to provide to the Staff of the SEC, the Issuer or any security holder of the Issuer, upon request, full information regarding the number of shares sold at each separate price within the price range noted above.