SoFi (SOFI) EVP Kelli Keough Sells 11,286 Shares

What Happened

• Kelli Keough, an Executive Vice President at SoFi Technologies (SOFI), reported the sale of 11,286 shares on Aug 20, 2026. The filing reports proceeds of roughly $203,184. The reported price used in the Form 4 summary is $18.00 per share; the filing notes a weighted average sale price of $18.0032.

Key Details

• Transaction date: 2026-08-20 (reported on Form 4 filed 2026-08-24; filing is within the 2-business-day window)
• Transaction type: Sale (reported as open market or private sale); executed in multiple trades
• Prices: weighted average $18.0032 per share; individual trade prices ranged from $17.7392 to $18.9300
• Shares sold: 11,286; reported proceeds ≈ $203,184
• Shares owned after transaction: Not disclosed in this Form 4
• Notable footnotes:
  • F1: Sale executed pursuant to a Rule 10b5-1 trading plan adopted July 30, 2025 (preplanned sales)
  • F2: Multiple trades; issuer/SEC/stakeholders can request a breakdown of how many shares were sold at each price within the reported range

Context

• This was a planned sale under a 10b5-1 plan, which typically indicates the trades were pre-arranged and not an ad hoc signal about company prospects. Sales are common for insiders for liquidity or diversification; they are less directly informative about management’s view than purchases.