Blum Alexander 4
4 · Unity Software Inc. · Filed Feb 27, 2026
Research Summary
AI-generated summary of this filing
Unity (U) COO Blum Alexander Sells Shares
What Happened
Blum Alexander, Chief Operating Officer of Unity Software Inc., sold a total of 12,705 shares in two transactions for combined proceeds of roughly $231,332. On 2026-02-25 he disposed of 10,164 shares at $18.07 each ($183,663) to cover tax withholding related to RSU vesting. On 2026-02-27 he sold 2,541 shares at a weighted average price of $18.76 ($47,669) under a pre-established trading arrangement. These were sales (not purchases); one was an automatic sell-to-cover for taxes and the other was executed under a Rule 10b5-1 plan.
Key Details
- Transactions: Sales (code S)
- Dates & amounts:
- 2026-02-25: 10,164 shares @ $18.07 = $183,663 (sell-to-cover to satisfy tax withholding)
- 2026-02-27: 2,541 shares @ weighted avg $18.76 = $47,669 (sold under 10b5-1 plan)
- Price detail: The weighted average price reflects multiple trades at prices ranging $17.70–$18.40 (reporting undertakes to provide per-share breakdown on request).
- Footnotes:
- F1: Feb 25 sale was automatic "sell to cover" for tax withholding (not discretionary).
- F2: Feb 27 price is a weighted average across multiple trades (range above).
- F3: Feb 27 sale was effected pursuant to a Rule 10b5-1 plan adopted May 9, 2025.
- Shares owned after transaction: Not specified in the provided Form 4.
- Filing timeliness: Report filed 2026-02-27 for transactions through 2026-02-25–27, within the typical two-business-day Form 4 window.
Context
A "sell-to-cover" is an automatic sale to satisfy tax obligations when restricted stock units vest and does not reflect an individual discretionary decision to sell. A Rule 10b5-1 plan is a pre-established trading plan that allows insiders to sell according to preset terms, which provides an affirmative defense against insider trading claims. Sales by executives are common and can be routine; they are not, by themselves, definitive indicators of company outlook.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-02-25$18.07/sh−10,164$183,663→ 550,966 total - Sale
Common Stock
[F3]2026-02-27$18.76/sh−2,541$47,669→ 548,425 total
Footnotes (3)
- [F1]Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of restricted stock units. The sale occurred automatically to satisfy the tax withholding obligations to be funded by a "sell to cover" and does not represent a discretionary trade by the Reporting Person.
- [F2]The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $17.70 to $18.40, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- [F3]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2025.