Blum Alexander 4
4 · Unity Software Inc. · Filed May 28, 2026
Research Summary
AI-generated summary of this filing
Unity (U) COO Alexander Blum Sells 21,108 Shares
What Happened Alexander (Alex) Blum, Chief Operating Officer of Unity Software Inc. (U), sold a total of 21,108 shares in two open-market transactions. On May 26, 2026 he sold 19,009 shares at a reported weighted average price of $27.18 for proceeds of $516,665. On May 28, 2026 he sold 2,099 shares at $27.37 for proceeds of $57,450. These were sales (not purchases); sales can be routine and do not necessarily signal a change in outlook.
Key Details
- Transaction dates and prices: May 26, 2026 — 19,009 shares @ $27.18 (weighted avg); May 28, 2026 — 2,099 shares @ $27.37.
- Total proceeds: approximately $574,115.
- Shares owned after transaction: not provided in the supplied filing details.
- Footnotes of note:
- One sale represents a sell-to-cover to satisfy tax withholding on RSU vesting (automatic, not a discretionary trade).
- The larger sale was executed in multiple transactions at prices ranging $26.66 to $27.64 (reported price is a weighted average).
- The sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 9, 2025.
- Filing info: Form filed May 28, 2026; Period of Report listed as May 26, 2026. No late-filing designation indicated in the provided data.
Context
- Part of the reported shares were sold automatically to cover taxes from RSU vesting (common and typically routine).
- The presence of a 10b5-1 plan means some or all trades were pre-scheduled according to a compliant trading plan rather than ad hoc decisions. Sales tend to be less informative than insider purchases for assessing insider sentiment.
Insider Transaction Report
Form 4
Blum Alexander
SVP, Chief Operating Officer
Transactions
- Sale
Common Stock
[F1][F2]2026-05-26$27.18/sh−19,009$516,665→ 730,069 total - Sale
Common Stock
[F3]2026-05-28$27.37/sh−2,099$57,450→ 727,970 total
Footnotes (3)
- [F1]Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of restricted stock units. The sale occurred automatically to satisfy the tax withholding obligations to be funded by a "sell to cover" and does not represent a discretionary trade by the Reporting Person.
- [F2]The price reported in Column 4 is a weighted average price, rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $26.66 to $27.64, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
- [F3]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 9, 2025.
Signature
/s/ Connie Wu, Attorney-in-fact|2026-05-28