Butterfly Network (BFLY) CEO Joseph DeVivo Sells Shares

What Happened

• Joseph DeVivo, President & CEO and a director of Butterfly Network (BFLY), reported two open-market sales. On 2026-09-22 he sold 2,811 shares at $10.00 each ($28,110), and on 2026-09-23 he sold 3,169 shares at $10.02 each ($31,757). Combined proceeds reported: approximately $59,867. These were disposals (sales), which are routine transactions rather than purchases that might signal a positive view.

Key Details

• Transaction dates and prices: 2026-09-22 — 2,811 shares @ $10.00 ($28,110); 2026-09-23 — 3,169 shares @ $10.02 ($31,757).
• Total shares sold: 5,980; total proceeds: ~$59,867.
• Footnote F1: Sales were effected under a Rule 10b5-1 trading plan adopted by DeVivo on December 12, 2025.
• Footnote F2: Notes a weighted average sales price and states shares were sold at prices ranging from $10.00 to $10.045; a full breakdown by price is available on request to the SEC staff, the issuer, or a security holder.
• Shares owned after the transactions: not specified in the information provided.
• Filing: Form 4 filed 2026-09-24 reporting transactions on 2026-09-22 and 2026-09-23; no late-filing flag indicated.

Context

• Sales executed under a pre-arranged 10b5-1 plan are typically planned in advance and do not necessarily reflect the insider’s current view of the company. Sales (S) are disposals and are generally less informative than purchases for signaling insider confidence.