Colis Peter George 4

What Happened Colis Peter George, CEO (also Secretary and a director) of Ethos Technologies, received a grant of 900,000 restricted stock units (RSUs) on July 8, 2026. The reported acquisition price is $0.00, so no cash was paid; the grant is reported as an award/compensation rather than an open-market purchase or sale.

Key Details

• Transaction date: 2026-07-08; filing date: 2026-07-10 (appears timely under Form 4 rules).
• Transaction type: Award/Grant (code A); 900,000 RSUs granted at $0.00 (total reported value $0).
• Shares owned after transaction: not stated in the provided filing summary.
• Footnote (F1): RSUs vest 55% on Feb 15, 2027; 6.25% on each May 15, Aug 15, Nov 15, Feb 15 through Feb 15, 2028; then 2.5% on each subsequent May 15, Aug 15, Nov 15, and Feb 15 thereafter, subject to continuous service.
• No indication this was part of a 10b5-1 plan, a sale, or tax-withholding action in the supplied data.

Context RSUs are compensation awards that convert into shares only as they vest (service-based schedule here). Because this was an award (not a purchase or immediate sale), it reflects executive compensation rather than a direct market bet; such grants are common for executives and can dilute existing shareholders as they vest. For retail investors, purchases and open-market sales often convey more direct sentiment than compensation grants.