Mullin Mark W. 4

What Happened
Mark W. Mullin, a director of Ethos Technologies Inc. (ticker: LIFE), acquired 5,263 shares in an open-market purchase on January 30, 2026 at $19.00 per share, for a total of $99,997. This was a purchase (insider buy), which investors often view as a more informative signal than routine sales, though no motivation is stated in the filing.

Key Details

• Transaction date: 2026-01-30; Price: $19.00 per share; Shares acquired: 5,263; Total value: $99,997. (Transaction code: P = Purchase; open-market.)
• Shares owned after transaction: not specified in the provided filing data.
• Footnote F1: Reporting ownership includes 12,188 shares issuable upon settlement of restricted stock units (RSUs). Vesting of those RSUs requires both a service-based requirement and a liquidity-event requirement. The liquidity-event milestone was satisfied when the issuer's registration statement on Form S-1 became effective for the IPO. If both milestones are met, the RSU shares vest quarterly over the 36 months following December 31, 2025.
• Filing timeliness: Reported on 2026-01-30 for a transaction on 2026-01-30 (no late filing indicated).

Context

• The purchase is a straightforward open-market buy, not an option exercise, gift, or tax withholding.
• The filing notes contingent RSUs that may convert to common stock over time if service and liquidity conditions are met; the liquidity condition related to the IPO has been satisfied.
• As always, insider purchases are factual signals of personal investment but do not by themselves prove future company performance.