Games, Toys & Children's Vehicles (No Dolls & Bicycles)

SIC 3944 covers games, toys, and children’s vehicles excluding dolls and bicycles, spanning board and card games, puzzles, ride-on scooters and battery-powered cars, educational kits, collectible action figures, and electronic/interactive play sets sold to mass retailers, specialty toy stores, e-commerce channels, schools, camps, and family entertainment venues. Customers range from parents and gift givers to educators seeking STEM/STEAM tools. The sector navigates strict CPSIA and ASTM F963 safety rules, intellectual property licensing costs, seasonal demand swings, and recall and supply-chain risks amplified by geopolitical and logistics volatility. For 2024-2025, trends include sustainable materials, app-enhanced or AR-linked play, modular construction systems, subscription-based learning kits, nostalgia-driven collectibles, and direct-to-consumer drops that pair physical goods with digital communities. Inflation-driven price sensitivity is pushing value-engineered assortments, while retailers reward suppliers with agile inventory and strong compliance records. For real-time company disclosures in this category, view live SEC filings on Earnings Feed.

Source: Earnings Feed research · last fetched 11/23/2025