Insider · CIK 0001366768

PESTANA JOHN R

Reports to the SEC for 2 companies · OREM, UT

sec.gov

Transactions

Companies

Filings

CIK

0001366768

Summary

John R. Pestana

Updated Dec 21, 2025

John R. Pestana is a technology entrepreneur who co-founded and leads ObservePoint as CEO and serves on the board of Domo, Inc. He previously co‑founded Omniture and held senior executive and ownership roles documented in SEC filings. His background centers on SaaS product leadership and digital analytics governance.^[1]

Career Background

Co‑founder of Omniture, Inc.; served in senior leadership roles including Executive Vice President and as a director and significant owner according to public SEC filings.^[2]
Co‑founder and long‑time executive of ObservePoint, a digital data governance company; has served as CEO and guided product and engineering strategy.^[1]
Experienced SaaS operator with a track record of building analytics and data‑governance products from startup through scale and acquisition.^[1]

Current Positions

CEO & Co‑Founder — ObservePoint (private company).^[1]
Independent Director — Domo, Inc. (DOMO); serves on the company’s board as documented in public filings and company announcements.^[3]

SEC Filing Context

SEC filings (Form 3/4/5) publicly record Mr. Pestana’s past executive and ownership status at Omniture and his reporting as a director for publicly traded issuers; filings and proxy disclosures are available on the SEC EDGAR site.^[2]

Forms 4 and 5

Insider transactions

50 trades

Date	Company	Role	Code	Shares	Price	Value	Shares after
2025-06-24	HUCKHuckleberry.ai, Inc.A Award	Director	AAward	+13.5K sh	—	—	61,770
2024-06-11	HUCKHuckleberry.ai, Inc.A Award	Director	AAward	+25.7K sh	—	—	48,309
2023-06-30	HUCKHuckleberry.ai, Inc.A Award	Director	AAward	+11.9K sh	—	—	22,574
2023-03-08	HUCKHuckleberry.ai, Inc.P Purchase	Director	PPurchase	+72.5K sh	$13.68	+$991K	96,490
2022-06-02	HUCKHuckleberry.ai, Inc.A Award	Director	AAward	+2,524 sh	—	—	10,637
2022-03-01	HUCKHuckleberry.ai, Inc.A Award	Director	AAward	+8,113 sh	—	—	8,113
2009-10-23	Omniture, Inc.U Disposition from Tender	Director	UDisposition from Tender	−687K sh	$21.50	−$14.8M	0
2009-10-23	Omniture, Inc.U Disposition from Tender	Director	UDisposition from Tender	−180K sh	$21.50	−$3.86M	0
2009-10-23	Omniture, Inc.Stock Option (right to buy)D Disposition to Issuer	Director	DDisposition to Issuer	−50K sh	—	—	0
2009-10-06	Omniture, Inc.G Gift	Director	GGift	−71.2K sh	—	—	686,932
2009-09-02	Omniture, Inc.S Sale	Director	SSale	−15K sh	$13.99	−$210K	758,104
2009-09-02	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$13.99	−$70K	179,583
2009-08-04	Omniture, Inc.S Sale	Director	SSale	−15K sh	$13.95	−$209K	773,104
2009-08-04	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$13.95	−$69.8K	184,583
2009-07-02	Omniture, Inc.S Sale	Director	SSale	−15K sh	$11.76	−$176K	788,104
2009-07-02	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$11.76	−$58.8K	189,583
2009-06-02	Omniture, Inc.S Sale	Director	SSale	−15K sh	$11.88	−$178K	803,104
2009-06-02	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$11.88	−$59.4K	194,583
2009-05-04	Omniture, Inc.S Sale	Director	SSale	−15K sh	$11.95	−$179K	818,104
2009-05-04	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$11.95	−$59.8K	199,583
2009-04-02	Omniture, Inc.S Sale	Director	SSale	−15K sh	$13.30	−$199K	833,104
2009-04-02	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$13.30	−$66.5K	204,583
2009-03-19	Omniture, Inc.G Gift	Director	GGift	−365K sh	—	—	0
2009-03-19	Omniture, Inc.G Gift	Director	GGift	+365K sh	—	—	848,104
2009-03-03	Omniture, Inc.S Sale	Director	SSale	−15K sh	$10.80	−$162K	483,521
2009-03-03	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$10.80	−$54K	209,583
2009-02-03	Omniture, Inc.S Sale	Director	SSale	−15K sh	$8.85	−$133K	498,521
2009-02-03	Omniture, Inc.S Sale	Director	SSale	−10K sh	$8.85	−$88.5K	364,583
2009-02-03	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$8.85	−$44.2K	214,583
2009-01-05	Omniture, Inc.S Sale	Director	SSale	−15K sh	$10.71	−$161K	513,521
2009-01-05	Omniture, Inc.S Sale	Director	SSale	−10K sh	$10.71	−$107K	374,583
2009-01-05	Omniture, Inc.S Sale	Director	SSale	−5,000 sh	$10.71	−$53.6K	219,583
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−150 sh	$19.79	−$2,968.5	617,271
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−100 sh	$19.78	−$1,978	617,171
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−200 sh	$19.71	−$3,942	616,971
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−400 sh	$19.70	−$7,880	616,571
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−100 sh	$19.67	−$1,967	616,471
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−900 sh	$19.43	−$17.5K	607,821
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−706 sh	$19.42	−$13.7K	607,115
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−250 sh	$19.41	−$4,852.5	606,865
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−250 sh	$19.40	−$4,850	606,615
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−400 sh	$19.39	−$7,756	606,215
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−550 sh	$19.38	−$10.7K	605,665
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−300 sh	$19.37	−$5,811	605,365
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−194 sh	$19.36	−$3,755.84	605,171
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−200 sh	$19.35	−$3,870	604,971
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−200 sh	$19.34	−$3,868	604,771
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−200 sh	$19.33	−$3,866	604,571
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−100 sh	$19.32	−$1,932	604,471
2008-07-02	Omniture, Inc.S Sale	Director	SSale	−300 sh	$19.29	−$5,787	604,171

Recent filings

Accepted (ET)
Jun 264
PESTANA JOHN R0001628280-25-033163
SEC(opens sec.gov)
Jun 124
PESTANA JOHN R0001505952-24-000036
SEC(opens sec.gov)
Jul 34
PESTANA JOHN R0001505952-23-000079
SEC(opens sec.gov)
Mar 94
PESTANA JOHN R0001628280-23-007214
SEC(opens sec.gov)
Jun 34
PESTANA JOHN R0001628280-22-016250
SEC(opens sec.gov)
Mar 34
PESTANA JOHN R0001628280-22-004947
SEC(opens sec.gov)
Oct 274
Pestana John R0001209191-09-049914
SEC(opens sec.gov)
Sep 24
Pestana John R0001209191-09-043131
SEC(opens sec.gov)
Aug 54
Pestana John R0001209191-09-039245
SEC(opens sec.gov)
Jul 24
Pestana John R0001209191-09-035309
SEC(opens sec.gov)
Jun 24
Pestana John R0001209191-09-030232
SEC(opens sec.gov)
May 54
Pestana John R0001209191-09-024562
SEC(opens sec.gov)

Companies

Address

C/O OMNITURE, INC. 550 EAST TIMPANOGOS CIRCLE

OREM, UT, 84097