Insider · CIK 0001731174

Pearce Tony Marion

Reports to the SEC for 2 companies · ALPINE,, UT

sec.gov

Transactions

Companies

Filings

CIK

0001731174

Forms 4 and 5

Insider transactions

27 trades

Date	Company	Role	Code	Shares	Price	Value	Shares after
2020-09-14	PRPLPurple Innovation, Inc.S Sale	Former 10% Owner	SSale	−13.6M sh	$18.50	−$252M	0
2020-09-14	PRPLPurple Innovation, Inc.S Sale	Former 10% Owner	SSale	−13.6M sh	$18.50	−$252M	0
2020-08-20	PRPLPurple Innovation, Inc.C Conversion	Former 10% Owner	CConversion	+16.8M sh	—	—	16,750,450
2020-08-20	PRPLPurple Innovation, Inc.S Sale	Former 10% Owner	SSale	−3.15M sh	$20.20	−$63.6M	13,600,000
2020-08-20	PRPLPurple Innovation, Inc. · Class B Common StockC Conversion	Former 10% Owner	CConversion	−16.8M sh	—	—	0
2020-06-01	PRPLPurple Innovation, Inc.C Conversion	Former 10% Owner	CConversion	+1.62M sh	—	—	1,618,405
2020-06-01	PRPLPurple Innovation, Inc.S Sale	Former 10% Owner	SSale	−1.62M sh	$10.50	−$17M	0
2020-06-01	PRPLPurple Innovation, Inc. · Class B Common StockC Conversion	Former 10% Owner	CConversion	−1.62M sh	—	—	16,750,450
2020-05-19	PRPLPurple Innovation, Inc.C Conversion	Former 10% Owner	CConversion	+10.8M sh	—	—	10,789,372
2020-05-19	PRPLPurple Innovation, Inc.S Sale	Former 10% Owner	SSale	−10.8M sh	$10.50	−$113M	0
2020-05-19	PRPLPurple Innovation, Inc. · Class B Common StockC Conversion	Former 10% Owner	CConversion	−10.8M sh	—	—	18,368,855
2019-12-31	PRPLPurple Innovation, Inc. · CLASS B COMMON STOCKG Gift	Former 10% Owner	GGift	−900K sh	—	—	29,158,227
2019-12-17	PRPLPurple Innovation, Inc.C Conversion	Former 10% Owner	CConversion	+1.5M sh	—	—	1,500,000
2019-12-17	PRPLPurple Innovation, Inc.S Sale	Former 10% Owner	SSale	−1.5M sh	$7.00	−$10.5M	0
2019-12-17	PRPLPurple Innovation, Inc. · Class B Common StockC Conversion	Former 10% Owner	CConversion	−1.5M sh	—	—	30,058,701
2019-11-19	PRPLPurple Innovation, Inc. · Class B Common StockC Conversion	Former 10% Owner	CConversion	−1.22M sh	—	—	0
2019-11-19	PRPLPurple Innovation, Inc. · Class B Common StockC Conversion	Former 10% Owner	CConversion	−7.55M sh	—	—	31,558,701
2019-11-19	PRPLPurple Innovation, Inc.C Conversion	Former 10% Owner	CConversion	+1.22M sh	—	—	1,223,932
2019-11-19	PRPLPurple Innovation, Inc.S Sale	Former 10% Owner	SSale	−1.22M sh	$7.00	−$8.57M	0
2019-11-19	PRPLPurple Innovation, Inc.C Conversion	Former 10% Owner	CConversion	+7.55M sh	—	—	7,552,136
2019-11-19	PRPLPurple Innovation, Inc.S Sale	Former 10% Owner	SSale	−7.55M sh	$7.00	−$52.9M	0
2019-08-13	PRPLPurple Innovation, Inc. · Class B Common StockJ Other	Former 10% Owner	JOther	−610K sh	—	—	39,110,837
2019-07-29	PRPLPurple Innovation, Inc. · Class B Common StockJ Other	Former 10% Owner	JOther	−209K sh	—	—	39,720,418
2019-06-25	PRPLPurple Innovation, Inc. · Class B Common StockJ Other	Former 10% Owner	JOther	−15.6K sh	—	—	39,929,080
2019-06-25	PRPLPurple Innovation, Inc. · Class B Common StockJ Other	Former 10% Owner	JOther	−15.6K sh	—	—	39,929,087
2018-12-27	PRPLPurple Innovation, Inc. · Class B Common StockJ Other	Former 10% Owner	JOther	−2.45M sh	—	—	41,623,454
2018-12-27	PRPLPurple Innovation, Inc. · Class B Common StockJ Other	Former 10% Owner	JOther	+1.22M sh	—	—	1,223,932

Recent filings

Accepted (ET)
Sep 224/A
Pearce Tony Marion0001213900-20-027833
SEC(opens sec.gov)
Sep 174
Pearce Tony Marion0001213900-20-027026
SEC(opens sec.gov)
Aug 244
Pearce Tony Marion0001213900-20-023460
SEC(opens sec.gov)
Jun 234
Pearce Tony Marion0001213900-20-015580
SEC(opens sec.gov)
Jan 175
Pearce Tony Marion0001213900-20-001272
SEC(opens sec.gov)
Dec 194
Pearce Tony Marion0001213900-19-026565
SEC(opens sec.gov)
Nov 214
Pearce Tony Marion0001213900-19-024305
SEC(opens sec.gov)

Companies

Address

C/O PURPLE INNOVATION, INC. 123 EAST 200 NORTH

ALPINE,, UT, 84004