Insider · CIK 0001900302

DeMartini Robert

Reports to the SEC for 1 company · LEHI, UT

sec.gov

Transactions

Companies

Filings

CIK

0001900302

Forms 4 and 5

Insider transactions

50 trades

Date	Company	Role	Code	Shares	Price	Value	Shares after
2026-03-31	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+80.4K sh	—	—	1,000,120
2026-03-31	PRPLPurple Innovation, Inc.F Tax Payment	Director, Chief Executive Officer	FTax Payment	−23.2K sh	$0.66	−$15.3K	976,928
2026-03-31	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−80.4K sh	—	—	80,385
2026-03-15	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+56.5K sh	—	—	936,043
2026-03-15	PRPLPurple Innovation, Inc.F Tax Payment	Director, Chief Executive Officer	FTax Payment	−16.3K sh	$0.71	−$11.5K	919,734
2026-03-15	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−56.5K sh	—	—	0
2026-03-15	PRPLPurple Innovation, Inc. · Performance Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−315K sh	—	—	0
2025-03-31	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+80.4K sh	—	—	902,746
2025-03-31	PRPLPurple Innovation, Inc.F Tax Payment	Director, Chief Executive Officer	FTax Payment	−23.2K sh	$0.76	−$17.6K	879,514
2025-03-31	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−80.4K sh	—	—	160,771
2025-03-25	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+167K sh	—	—	870,527
2025-03-25	PRPLPurple Innovation, Inc.F Tax Payment	Director, Chief Executive Officer	FTax Payment	−48.2K sh	$0.79	−$38.1K	822,360
2025-03-25	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−167K sh	—	—	0
2025-03-15	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+56.5K sh	—	—	720,197
2025-03-15	PRPLPurple Innovation, Inc.F Tax Payment	Director, Chief Executive Officer	FTax Payment	−16.3K sh	$0.90	−$14.7K	703,860
2025-03-15	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−56.3K sh	—	—	56,529
2024-06-28	PRPLPurple Innovation, Inc.P Purchase	Director, Chief Executive Officer	PPurchase	+139K sh	$1.03	+$143K	663,669
2024-06-27	PRPLPurple Innovation, Inc.P Purchase	Director, Chief Executive Officer	PPurchase	+10.1K sh	$1.01	+$10.2K	524,835
2024-06-26	PRPLPurple Innovation, Inc.P Purchase	Director, Chief Executive Officer	PPurchase	+51.1K sh	$0.98	+$50.3K	514,730
2024-06-20	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Director, Chief Executive Officer	AAward	+241K sh	—	—	241,157
2024-03-25	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+38.3K sh	—	—	335,336
2024-03-25	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+128K sh	—	—	463,669
2024-03-25	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−38.3K sh	—	—	0
2024-03-25	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−128K sh	—	—	166,667
2024-03-15	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+56.5K sh	—	—	297,002
2024-03-15	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−56.5K sh	—	—	113,057
2023-06-20	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Director, Chief Executive Officer	AAward	+170K sh	—	—	169,585
2023-06-20	PRPLPurple Innovation, Inc. · Performance Stock UnitsA Award	Director, Chief Executive Officer	AAward	+315K sh	—	—	314,943
2023-06-16	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Director, Chief Executive Officer	AAward	+295K sh	—	—	295,000
2023-06-16	PRPLPurple Innovation, Inc. · Employee Stock Options (right to buy)A Award	Director, Chief Executive Officer	AAward	+295K sh	—	—	295,000
2023-05-15	PRPLPurple Innovation, Inc.P Purchase	Director, Chief Executive Officer	PPurchase	+50K sh	$2.97	+$149K	240,474
2023-04-27	PRPLPurple Innovation, Inc.J Other	Director, Chief Executive Officer	JOther	−1,904.74 sh	—	—	0
2023-03-25	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+111K sh	—	—	135,278
2023-03-25	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+55.2K sh	—	—	190,474
2023-03-25	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−111K sh	—	—	0
2023-03-25	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−55.2K sh	—	—	38,334
2022-06-02	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Director, Chief Executive Officer	AAward	+93.5K sh	—	—	93,530
2022-06-02	PRPLPurple Innovation, Inc. · Employee Stock Option (right to buy)A Award	Director, Chief Executive Officer	AAward	+93.5K sh	—	—	93,530
2022-06-02	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Director, Chief Executive Officer	AAward	−93.5K sh	—	—	205,000
2022-06-02	PRPLPurple Innovation, Inc. · Employee Stock Option (right to buy)A Award	Director, Chief Executive Officer	AAward	−93.5K sh	—	—	205,000
2022-06-02	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Director, Chief Executive Officer	AAward	+93.5K sh	—	—	205,000
2022-06-02	PRPLPurple Innovation, Inc. · Employee Stock Option (right to buy)A Award	Director, Chief Executive Officer	AAward	+93.5K sh	—	—	205,000
2022-04-03	PRPLPurple Innovation, Inc.M Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	+7,936 sh	—	—	23,808
2022-04-03	PRPLPurple Innovation, Inc. · Restricted Stock UnitsM Exercise/Conversion	Director, Chief Executive Officer	MExercise/Conversion	−7,936 sh	—	—	0
2022-03-25	PRPLPurple Innovation, Inc. · Restricted Stock UnitsD Disposition to Issuer	Director, Chief Executive Officer	DDisposition to Issuer	−389K sh	—	—	111,470
2022-03-25	PRPLPurple Innovation, Inc. · Employee Stock Options (right to buy)D Disposition to Issuer	Director, Chief Executive Officer	DDisposition to Issuer	−389K sh	—	—	111,470
2022-03-25	PRPLPurple Innovation, Inc. · Restricted Stock UnitsD Disposition to Issuer	Director, Chief Executive Officer	DDisposition to Issuer	−389K sh	—	—	111,470
2022-03-25	PRPLPurple Innovation, Inc. · Employee Stock Options (right to buy)D Disposition to Issuer	Director, Chief Executive Officer	DDisposition to Issuer	−389K sh	—	—	111,470
2022-03-25	PRPLPurple Innovation, Inc. · Restricted Stock UnitsA Award	Director, Chief Executive Officer	AAward	−500K sh	—	—	500,000
2022-03-25	PRPLPurple Innovation, Inc. · Employee Stock Option (right to buy)A Award	Director, Chief Executive Officer	AAward	−500K sh	—	—	500,000

Recent filings

Accepted (ET)
Apr 24
DeMartini Robert0001213900-26-039300
SEC(opens sec.gov)
Mar 174
DeMartini Robert0001213900-26-029045
SEC(opens sec.gov)
Apr 24
DeMartini Robert0001213900-25-027978
SEC(opens sec.gov)
Mar 264
DeMartini Robert0001013762-25-002703
SEC(opens sec.gov)
Mar 184
DeMartini Robert0001013762-25-000580
SEC(opens sec.gov)
Jun 284
DeMartini Robert0001213900-24-057331
SEC(opens sec.gov)
Jun 214
DeMartini Robert0001213900-24-054748
SEC(opens sec.gov)

Companies

Purple Innovation, Inc.Director, Chief Executive OfficerPRPL

Address

C/O PURPLE INNOVATION, INC. 4100 N. CHAPEL RIDGE RD., SUITE 200

LEHI, UT, 84043