Quincey James 4
4 · COCA COLA CO · Filed Feb 5, 2026
Research Summary
AI-generated summary of this filing
Coca‑Cola CEO James Quincey Exercises Options, Sells 337,824 Shares
What Happened
James Quincey, Chairman and CEO of The Coca‑Cola Company (KO), exercised options for 337,824 shares at an exercise price of $40.89 (cost $13,813,623) on Feb 3, 2026 and immediately sold the 337,824 shares in the open market at a weighted average price of $77.10 for total proceeds of $26,046,095. After accounting for the exercise cost, the difference is roughly $12.23M before taxes and fees. The sale was executed under a Rule 10b5‑1 trading plan.
Key Details
- Transaction date: Feb 3, 2026 (reported in Form 4 filed Feb 5, 2026) — filing appears timely.
- Exercise: 337,824 shares @ $40.89 = $13,813,623 (option exercise, code M).
- Sale: 337,824 shares @ weighted avg $77.10 = $26,046,095 (open market sale, code S). Sale prices ranged from $77.00 to $77.285; reporting person can provide per‑price breakdown on request (F2).
- Derivative entry: an additional line shows 337,824 shares disposed at $0 (derivative) consistent with settlement/tax withholding mechanics tied to the exercise (footnote F4 notes options granted 2/16/2017 with tax‑withholding right).
- 10b5‑1 plan: the sale was effected pursuant to a 10b5‑1 trading plan established Feb 28, 2025 (F1).
- Shares owned after transaction: not specified in the provided summary (filing notes beneficial ownership as of Feb 3, 2026) (F7).
- Other notes: some shares credited to his 401(k) are referenced in the filing (F3).
Context
This was a classic exercise-and-sell (cashless exercise) transaction: options were exercised and the underlying shares were sold the same day. Sales executed under a pre‑existing 10b5‑1 plan are generally routine and planned in advance; they do not necessarily signal a change in the insider’s view of the company.
Insider Transaction Report
- Exercise/Conversion
Common Stock, $.25 Par Value
2026-02-03$40.89/sh+337,824$13,813,623→ 680,370 total - Sale
Common Stock, $.25 Par Value
[F1][F2]2026-02-03$77.10/sh−337,824$26,046,095→ 342,546 total - Exercise/Conversion
Employee Stock Option (Right to Buy)
[F4]2026-02-03−337,824→ 0 totalExercise: $40.89Exp: 2027-02-15→ Common Stock, $.25 Par Value (337,824 underlying)
- 44,678(indirect: By Spouse)
Common Stock, $.25 Par Value
- 8,715(indirect: By 401(k))
Common Stock, $.25 Par Value
[F3] - 35,443(indirect: By 401(k))
Hypothetical Shares
[F5][F6][F7]Exercise: $0.00→ Common Stock, $.25 Par Value (35,443 underlying)
Footnotes (7)
- [F1]The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 28, 2025.
- [F2]The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.
- [F3]Shares credited to the reporting person's account under The Coca-Cola Company 401(k) Plan, as of February 3, 2026.
- [F4]Options (with tax withholding right) granted on February 16, 2017 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.
- [F5]Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.
- [F6]There is no data applicable with respect to the hypothetical shares.
- [F7]As of February 3, 2026.