Quincey James 4

What Happened
James Quincey, Chairman and CEO of The Coca‑Cola Company (KO), exercised options for 337,824 shares at an exercise price of $40.89 (cost $13,813,623) on Feb 3, 2026 and immediately sold the 337,824 shares in the open market at a weighted average price of $77.10 for total proceeds of $26,046,095. After accounting for the exercise cost, the difference is roughly $12.23M before taxes and fees. The sale was executed under a Rule 10b5‑1 trading plan.

Key Details

• Transaction date: Feb 3, 2026 (reported in Form 4 filed Feb 5, 2026) — filing appears timely.
• Exercise: 337,824 shares @ $40.89 = $13,813,623 (option exercise, code M).
• Sale: 337,824 shares @ weighted avg $77.10 = $26,046,095 (open market sale, code S). Sale prices ranged from $77.00 to $77.285; reporting person can provide per‑price breakdown on request (F2).
• Derivative entry: an additional line shows 337,824 shares disposed at $0 (derivative) consistent with settlement/tax withholding mechanics tied to the exercise (footnote F4 notes options granted 2/16/2017 with tax‑withholding right).
• 10b5‑1 plan: the sale was effected pursuant to a 10b5‑1 trading plan established Feb 28, 2025 (F1).
• Shares owned after transaction: not specified in the provided summary (filing notes beneficial ownership as of Feb 3, 2026) (F7).
• Other notes: some shares credited to his 401(k) are referenced in the filing (F3).

Context
This was a classic exercise-and-sell (cashless exercise) transaction: options were exercised and the underlying shares were sold the same day. Sales executed under a pre‑existing 10b5‑1 plan are generally routine and planned in advance; they do not necessarily signal a change in the insider’s view of the company.