Quincey James 4

What Happened James Quincey, Chairman and CEO of The Coca‑Cola Company (KO), had 149,616 shares withheld and disposed to satisfy tax liabilities tied to vested performance share units. The shares were valued at $80.50 each, for a total of $12,044,088. This was a tax-withholding disposition related to PSU vesting (routine), not an open‑market trading decision signaling a change in opinion.

Key Details

• Transaction date: February 27, 2026; Filing date: March 3, 2026 (filed within standard Form 4 timing).
• Shares disposed/withheld: 149,616 at $80.50 per share; total value reported $12,044,088.
• Transaction type/code: F — payment of exercise price or tax liability (shares withheld to satisfy taxes on vested PSUs).
• Shares owned following the transaction: not specified in this filing.
• Relevant footnotes: F1 — shares withheld to satisfy tax on PSUs issued Feb 19, 2026 under the 2023–2025 PSU program; F2–F5 are administrative notes about 401(k) crediting and hypothetical share definitions.

Context This was a tax-withholding share disposition tied to vested performance awards (common and routine for executives). It differs from an open-market sale or a purchase; such withholdings are administrative and don't necessarily reflect the insider's view on the stock.