Quincey James 4

What Happened

• James Quincey, Chairman and Director of The Coca‑Cola Company (KO), sold 200,000 shares in open‑market transactions on May 7, 2026. The weighted average sale price was $78.90 per share, generating proceeds of approximately $15,780,900. The sales were completed across multiple trades.

Key Details

• Transaction date: May 7, 2026; Form 4 filed May 11, 2026.
• Price: Weighted average $78.90; individual sale prices ranged from $78.53 to $79.14 (per footnote).
• Shares sold: 200,000; proceeds ≈ $15,780,900.
• Source of shares: Shares sold were credited to Quincey’s account under The Coca‑Cola Company 401(k) Plan as of May 6, 2026 (footnote).
• Shares owned after transaction: Not specified in the excerpt provided (footnotes reference holdings as of May 6, 2026).
• Filing timeliness: The filing lists the transaction date and a May 11 filing date; the record provided does not flag a late filing.

Context

• This was a sale (S) of existing shares rather than a purchase or option exercise. Sales from 401(k) accounts or routine diversification are common and do not by themselves indicate company outlook. No derivative exercises, gifts, or tax‑withholding events are indicated in the provided details.