Quincey James 4

What Happened

• Quincey James, Chairman and Director of The Coca‑Cola Company (KO), exercised a total of 444,296 option-derived shares (8,000 on 2026‑06‑04 and 436,296 on 2026‑06‑05) at an exercise price of $44.48, costing about $19.76M in total.
• Those same shares were sold in open‑market transactions (8,000 on 2026‑06‑04 and 436,296 on 2026‑06‑05) for combined gross proceeds of about $35.60M (weighted average sale prices reported). The filing shows matching derivative disposals at $0 for the exercised shares (consistent with option exercise/withholding mechanics).

Key Details

• Transaction dates: exercises 2026‑06‑04 and 2026‑06‑05; sales on the same dates. Form filed 2026‑06‑08.
• Exercise details: 8,000 shares @ $44.48 = $355,800; 436,296 shares @ $44.48 = $19,404,265. Total exercise cost ≈ $19,760,065.
• Sale details: 8,000 shares sold @ $80.00 (weighted) = $640,019; 436,296 shares sold @ $80.13 (weighted) = $34,959,133. Total proceeds ≈ $35,599,152.
• Net proceeds (sales minus exercise cost) ≈ $15.84M.
• Footnotes: Sales were effected under a Rule 10b5‑1 trading plan established March 5, 2026 (F1). Weighted average sale prices cover multiple trades and price ranges (F2, F3). Options were from a February 15, 2018 grant with tax‑withholding rights (F5); some derivative disposals at $0 reflect withholding/surrenders (F5/F?) consistent with exercise mechanics.
• Shares owned after the transaction are not detailed in the excerpt; the filing notes ownership as of June 4, 2026 (F8).

Context

• This is effectively a cashless exercise and immediate sale: options were exercised and the resultant shares were sold shortly thereafter, a common practice for executives exercising vested options to realize gains.
• The sales were executed under a pre‑existing 10b5‑1 plan, which is a pre‑scheduled trading arrangement that can indicate routine, preplanned selling rather than opportunistic trades.
• The filing is factual and does not indicate insider motive; purchases typically carry more interpretive weight than routine option exercises followed by planned sales.