Voskuil Steven E 4

What Happened Steven E. Voskuil, Chief Financial Officer of Hershey Co. (HSY), sold 1,500 shares on April 20, 2026. The shares were disposed of at $194.10 each for proceeds of $291,150. This was a sale (routine disposition) rather than a purchase.

Key Details

• Transaction date: 2026-04-20; Price: $194.10 per share; Total proceeds: $291,150.
• Report filed with the SEC on: 2026-04-21 (timely filing).
• Shares owned after transaction: Not disclosed in the provided filing.
• Footnote: Sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Mr. Voskuil on May 20, 2025 (F1).
• Transaction type reported as: open-market/private sale (Form 4 codes show a sale, "S").

Context A Rule 10b5-1 plan allows insiders to execute pre-planned trades and is commonly used to avoid questions about timing or intent; such sales are often routine and do not necessarily reflect a change in view about the company. For retail investors, purchases generally signal stronger insider conviction than routine sales; this single 1,500-share sale should be interpreted as one data point rather than a definitive signal.