V F CORP 8-K

What Happened

• V.F. Corporation (VFC) filed an Form 8‑K reporting planned senior leadership changes. Effective January 28, 2026, Brent Hyder (previously Executive VP, Chief People Officer and President, Americas) becomes V.F.’s Chief Commercial Officer and will no longer serve as Chief People Officer. Martino Scabbia Guerrini (previously Chief Commercial Officer and President, Emerging Brands) ceased those roles effective the same date and will serve as a senior advisor to V.F.’s Chief Executive Officer.

Key Details

• Filing date: January 28, 2026; transition announced January 26, 2026 and effective January 28, 2026.
• Brent Hyder’s new title: Chief Commercial Officer; he relinquishes the Chief People Officer role.
• Martino Scabbia Guerrini’s new role: senior advisor to the CEO after stepping down as Chief Commercial Officer and President, Emerging Brands.
• The 8‑K was signed by Jennifer S. Sim, Executive VP, Chief Legal Officer and Corporate Secretary.

Why It Matters

• This is a material executive role change in V.F.’s commercial leadership, which oversees sales, brand strategy and go‑to‑market execution. Investors should note the company’s leadership structure shift when assessing upcoming commercial performance and any related disclosures (e.g., human capital or management commentary) in future filings and earnings updates.