Singh Vijayanthimala 4

What Happened
Vijayanthimala Singh, Chief People Officer of Electronic Arts (EA), sold 1,200 EA shares on 2026-02-17 at $200.63 per share, generating proceeds of $240,756. The transaction is reported as a sale (S) and was effected pursuant to a pre-established 10b5-1 trading plan.

Key Details

• Transaction date and price: 2026-02-17, 1,200 shares at $200.63 each.
• Total proceeds: $240,756.
• Method: Open market or private sale; specifically effected under a 10b5-1 trading plan established May 28, 2025.
• Holdings after transaction: Not specified in the provided filing.
• Filing: Reported on 2026-02-18 for the 2026-02-17 transaction (filed timely).
• Ownership note: Shares are held by the Singh-Force Family Trust; Ms. Singh has investment control over and pecuniary interest in those trust-held shares.

Context
A 10b5-1 plan allows insiders to schedule trades in advance and is commonly used to avoid questions about trading on material nonpublic information; such sales are often routine and do not necessarily signal a change in confidence about the company. For retail investors, purchases generally carry stronger informational weight than planned sales, which can be pre-arranged for diversification, liquidity, or tax reasons.