ALBER LAURA 4
4 · WILLIAMS SONOMA INC · Filed Mar 18, 2026
Research Summary
AI-generated summary of this filing
Williams‑Sonoma (WSM) CEO Laura Alber Sells Shares
What Happened
Laura Alber, President & CEO (and a director) of Williams‑Sonoma, sold 20,000 shares of WSM stock in multiple open‑market transactions on March 16, 2026. The trades were reported as five tranches: 5,162 shares at $181.66 ($937,729); 7,926 shares at $182.61 ($1,447,367); 1,799 shares at $183.70 ($330,476); 3,822 shares at $184.65 ($705,732); and 1,291 shares at $185.54 ($239,532) — total proceeds about $3,660,836. These were sales (not purchases), typically considered routine cashing‑out activity rather than an explicit statement about company prospects.
Key Details
- Transaction date: March 16, 2026; Form 4 filed March 18, 2026 (filed within the usual 2‑business‑day window).
- Reported weighted average prices by tranche: $181.66, $182.61, $183.70, $184.65, $185.54. The filing notes the underlying per‑share trade prices spanned roughly $181.15 to $186.00 across individual executions; detailed breakdown available on request (see footnotes).
- Total shares sold: 20,000; estimated total proceeds: ~$3.66 million.
- Footnote: Sales were made pursuant to a Rule 10b5‑1 trading plan adopted by Ms. Alber on October 2, 2025. Another footnote references shares held in the company 401(k) plan (statement dated March 16, 2026).
- Shares owned after the transactions are not specified in the excerpt provided here — see the full filing for post‑transaction holdings.
Context
A 10b5‑1 plan lets insiders execute pre‑arranged trades and is intended to reduce questions about trading based on material nonpublic information. Sales under such plans are common and do not necessarily signal a change in the insider’s view of the company. For retail investors, purchases by insiders are often more informative than routine plan‑driven sales.
Insider Transaction Report
- Sale
Common Stock
[F1][F2]2026-03-16$181.66/sh−5,162$937,729→ 801,375 total - Sale
Common Stock
[F1][F3]2026-03-16$182.61/sh−7,926$1,447,367→ 793,449 total - Sale
Common Stock
[F1][F4]2026-03-16$183.70/sh−1,799$330,476→ 791,650 total - Sale
Common Stock
[F1][F5]2026-03-16$184.65/sh−3,822$705,732→ 787,828 total - Sale
Common Stock
[F1][F6]2026-03-16$185.54/sh−1,291$239,532→ 786,537 total
- 33,799(indirect: By Managed Account)
Common Stock
[F7]
Footnotes (7)
- [F1]Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.
- [F2]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $181.15 to $182.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $182.15 to $183.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $183.15 to $184.09. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F5]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $184.16 to $185.15. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F6]Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $185.18 to $186.00. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F7]Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated March 16, 2026.