ALBER LAURA 4

What Happened
Laura Alber, President & CEO (and a director) of Williams‑Sonoma, sold 20,000 shares of WSM stock in multiple open‑market transactions on March 16, 2026. The trades were reported as five tranches: 5,162 shares at $181.66 ($937,729); 7,926 shares at $182.61 ($1,447,367); 1,799 shares at $183.70 ($330,476); 3,822 shares at $184.65 ($705,732); and 1,291 shares at $185.54 ($239,532) — total proceeds about $3,660,836. These were sales (not purchases), typically considered routine cashing‑out activity rather than an explicit statement about company prospects.

Key Details

• Transaction date: March 16, 2026; Form 4 filed March 18, 2026 (filed within the usual 2‑business‑day window).
• Reported weighted average prices by tranche: $181.66, $182.61, $183.70, $184.65, $185.54. The filing notes the underlying per‑share trade prices spanned roughly $181.15 to $186.00 across individual executions; detailed breakdown available on request (see footnotes).
• Total shares sold: 20,000; estimated total proceeds: ~$3.66 million.
• Footnote: Sales were made pursuant to a Rule 10b5‑1 trading plan adopted by Ms. Alber on October 2, 2025. Another footnote references shares held in the company 401(k) plan (statement dated March 16, 2026).
• Shares owned after the transactions are not specified in the excerpt provided here — see the full filing for post‑transaction holdings.

Context
A 10b5‑1 plan lets insiders execute pre‑arranged trades and is intended to reduce questions about trading based on material nonpublic information. Sales under such plans are common and do not necessarily signal a change in the insider’s view of the company. For retail investors, purchases by insiders are often more informative than routine plan‑driven sales.