KELLY SARA 4

What Happened
Sara Kelly, EVP & Chief Partner Officer of Starbucks (SBUX), reported the sale of 2,500 shares on March 5, 2026. The shares were disposed at $97.12 per share for a total transaction value of $242,800. This was a sale (not a purchase), which is often routine insider selling rather than a bullish signal.

Key Details

• Transaction date and price: 2026-03-05 — 2,500 shares at $97.12 each (total $242,800).
• Method: Reported as an open-market/private sale (Form 4 code "S").
• Shares owned after transaction: Not specified in the provided filing details.
• Footnotes of note:
  • F1: Sale effected pursuant to a Rule 10b5-1 trading plan adopted Dec 3, 2025 (pre-scheduled sale plan).
  • F2: Ownership totals include 40.385 shares purchased via the Starbucks Employee Stock Purchase Plan on Dec 31, 2025.
  • F3: Ownership totals include 510.797 shares representing dividend equivalents on unvested time‑based restricted stock units.
• Filing timeliness: Form filed on 2026-03-09 for a 2026-03-05 trade; this appears to meet the standard two-business-day Form 4 reporting deadline (filed on schedule).

Context
Sales under a 10b5-1 plan are typically pre-arranged and can be routine (scheduled) rather than reflecting a change in the insider’s view of the company. For retail investors, purchases by insiders generally carry more weight as a positive signal; sales are common for liquidity or diversification reasons. This report documents a routine, pre-planned sale and should be interpreted as factual transaction disclosure, not a directional endorsement.