Steelman Kecia 4

What Happened
Kecia Steelman, President and CEO of Ulta Beauty, was reported on Form 4 to have acquired 3,416 shares via an award (transaction code A) on 2026-02-12. The filing shows 3,416 performance-based restricted share units (RSUs) acquired at $0.00 (reported acquisition value $0), reflecting an award/vesting event rather than an open-market purchase or sale.

Key Details

• Transaction date: 2026-02-12; Form 4 filed: 2026-02-17 (filing appears timely).
• Transaction type/code: Award/Grant (A) — 3,416 RSUs @ $0.00 (acquired).
• Shares owned after transaction: Not specified in the filing.
• Footnote: These are performance-based RSUs awarded on March 31, 2023 under the company’s 2011 Incentive Award Plan. The compensation committee certified that performance goals were satisfied on Feb 12, 2026; a time-based service vesting restriction lapses on Mar 15, 2026, subject to Steelman’s continued employment (see footnote F1).

Context
These units are performance-based RSUs that each represent the right to one share of common stock; they are compensation, not a market purchase or sale. Such awards indicate achievement of pre-set performance conditions but do not, by themselves, signal insider buying or selling intent until/if shares are delivered or sold after vesting.