MRKONIC GEORGE R JR 4

What Happened

• George R. Mrkonic Jr, a director of Ulta Beauty (ULTA), sold 383 shares in an open-market transaction on June 15, 2026.
• The shares were sold at $475.84 per share, generating proceeds of approximately $182,247.
• This was a sale (code S), which is often routine insider liquidity rather than a direct signal of company outlook.

Key Details

• Transaction date: 2026-06-15; Filing date: 2026-06-16 (timely filing).
• Price per share: $475.84; Total proceeds: ~$182,247.
• Shares owned after the transaction: not specified in the provided filing details.
• No 10b5-1 plan, tax-withholding, or other footnotes were included in the transaction summary provided here.

Context

• Sales by directors can be for personal liquidity needs and do not necessarily reflect management’s view of the company; purchases typically carry more weight as a bullish signal.
• This was a straightforward open-market sale of existing shares (not an option exercise or award).