Strive (ASST) CEO Cole Ryan Receives 280,112-Unit PSU Award

What Happened
Cole Matthew Ryan, CEO of Strive, Inc. (ASST), received a grant of 280,112 performance stock units (PSUs) on August 7, 2026. The award was reported as a derivative acquisition at $0.00 per unit (no cash paid). These PSUs are a contingent right to receive Class A common stock only if pre-set performance targets are met.

Key Details

• Transaction date: 2026-08-07; Form 4 filed: 2026-08-10 (filed promptly after the grant).
• Transaction type: Award/Grant (derivative) — code A. Reported acquisition amount: 280,112 PSUs at $0.00.
• Shares/units owned after transaction: Not specified in the provided filing.
• Footnote: Each PSU represents the contingent right to one share if Strive's total shareholder return relative to Bitcoin and the Russell 3000 meets preset levels over the three-year performance period from Jan 1, 2026 through Dec 31, 2028. The grant is a "target" amount and may vest at 0%–200% of the target based on performance (see F1).
• No indication of a sale, tax withholding, or 10b5-1 plan in the supplied details.

Context
PSUs are performance-based awards, not immediate stock ownership; value and final share delivery depend on future stock price and whether performance benchmarks are achieved at the end of the performance period. This grant signals executive compensation tied to multi-year performance metrics rather than a current purchase or sale of shares.