PC CONNECTION INC 4

What Happened Patricia Gallup, a reported 10% owner of PC Connection, sold a total of 14,284 shares in open-market transactions on June 23–24, 2026 for aggregate proceeds of about $998,490. Sales reported:

• 2026-06-23: 2,275 shares at $69.23 = $157,498
• 2026-06-23: 4,867 shares at $69.96 = $340,495
• 2026-06-24: 6,576 shares at $70.04 = $460,583
• 2026-06-24: 566 shares at $70.52 = $39,914 These were sales (not purchases), which are often routine distributions or liquidity moves rather than a bullish signal.

Key Details

• Transaction dates: June 23 and June 24, 2026; Form 4 filed June 25, 2026.
• Prices: individual trade prices shown above; some reported prices are weighted averages with ranges disclosed in the filing (see footnotes for ranges).
• Total shares sold: 14,284; total proceeds ≈ $998,490.
• Post-sale holdings: Not specified in the provided excerpt — see the filed Form 4 for updated beneficial ownership.
• Notable footnotes: sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 (F1). Several footnotes state that shares are held in various trusts for which Ms. Gallup is sole trustee/beneficiary (F3, F8–F12). Some prices are reported as weighted averages with provided price ranges (F2, F4–F6). The report also includes a standard disclaimer about beneficial ownership (F7).
• Filing timeliness: Transactions dated 6/23–6/24 reported on Form 4 filed 6/25/2026 (no late-file flag shown in the provided data).

Context

• These trades were executed under a pre-arranged 10b5-1 plan, which typically schedules future trades and can reduce the implication that the seller acted on inside information.
• As a 10% owner and trustee of several trusts, Ms. Gallup’s sales reflect trust/investor-level activity rather than an executive’s compensation-related transactions.
• For retail investors: purchases are generally more informative about insider confidence; routine sales under 10b5-1 plans are common for liquidity and tax planning. Check the full Form 4 for exact post-transaction holdings and any additional disclosures.