PC Connection (CNXN) 10% Owner Patricia Gallup Sells Shares

What Happened
Patricia Gallup, a reported 10% owner of PC Connection, sold a total of 14,284 shares in open‑market transactions on August 4 and 5, 2026, generating approximately $1,219,982 in proceeds. The sales were reported on a Form 4 filed August 6, 2026. These were disposals (sales), not purchases or option exercises.

Key Details

• Transactions (date — shares @ price — proceeds):
  • 2026-08-04 — 3,968 @ $85.79 = $340,415
  • 2026-08-04 — 3,041 @ $87.01 = $264,597
  • 2026-08-04 — 133 @ $87.47 = $11,634
  • 2026-08-05 — 3,383 @ $84.09 = $284,476
  • 2026-08-05 — 3,559 @ $84.77 = $301,696
  • 2026-08-05 — 200 @ $85.82 = $17,164
• Total sold: 14,284 shares for ~$1.22 million.
• Reported prices: some line items are weighted averages covering multiple executions; overall trade prices fall roughly in the $83.43–$87.53 range (see filing footnotes for exact ranges).
• Notable footnotes:
  • F1: Sales effected pursuant to a Rule 10b5‑1 trading plan adopted by the David Hall Trust 2003 (Mar 9, 2026).
  • Multiple trusts hold the reported shares (David Hall Trust 2003, Abbott Brook Trust, North Branch Trust, Comack Trust‑B, Abbott Brook Trust‑B, Abbott Brook Trust II); Ms. Gallup serves as sole trustee for several (see F3, F10–F14).
  • F9: The reporting person disclaims beneficial ownership of certain securities except to the extent of pecuniary interest.
• Shares owned after the transactions are not included in the excerpt provided — see the full Form 4 for post‑trade holdings.
• Filing timeliness: Form 4 filed Aug 6 covering trades on Aug 4–5 — appears timely (Form 4 is generally due within two business days).

Context
These sales were made under a prearranged 10b5‑1 plan, which typically means the trades were scheduled in advance and may not reflect immediate changes in the insider’s view of the company. For retail investors, purchases by insiders tend to be more informative as bullish signals; sales by large holders or via trust/10b5‑1 plans are often routine or driven by personal/estate planning. Check the complete Form 4 and company disclosures for the full ownership picture and any additional details.