Bragdon Peter J 4

What Happened
Peter J. Bragdon, President of Columbia Sportswear Co. (COLM), reported gift transactions on June 22, 2026. The Form 4 shows a disposition of 1,200 shares (Code G) and a reported acquisition/receipt of 1,200 shares (Code G), each at $0.00. Per the filing footnotes, the transactions involved gifts to his children who share his household; Bragdon disclaims beneficial ownership of the shares held by his children. The reported dollar value of the transfers is $0.

Key Details

• Transaction date: 2026-06-22; Form 4 filed 2026-06-23 (next-day filing, no late flag noted).
• Disposed: 1,200 shares (gift), price $0.00.
• Acquired/Reported held by children: 1,200 shares (gift), price $0.00.
• Shares owned after the transaction: not specified in this Form 4.
• Footnotes: F1/F2 state the gifts were to his children sharing his household and that Bragdon disclaims beneficial ownership of those shares.
• Transaction code: G = Gift. No 10b5-1 plan, tax-withholding, or option exercise reported.

Context
Gifts are transfers for estate or family planning and do not necessarily signal insider views on the company’s prospects. Because Bragdon disclaims beneficial ownership of the shares held by his children, these holdings are reported as not under his control. Retail investors should treat this as a non-market sale (gift), not a purchase or directional insider trade.