Wu Junhua 4

What Happened
Wu Junhua, Chief Strategy Officer and director of Baozun Inc. (BZUN), acquired 14,000 American Depositary Shares (ADSs) on 2026-03-31 in an open-market purchase at $2.40 per ADS, for a reported total of $33,597. This was a purchase transaction (code P). Insider purchases are often noted by investors as a potentially bullish signal, but the filing does not state the insider’s motivation.

Key Details

• Transaction date: 2026-03-31; Form 4 filed: 2026-04-01 (Accession No. 0001104659-26-038750) — filed timely.
• Transaction type: Purchase (open-market/private purchase), code P.
• Price and quantity: 14,000 ADSs at $2.40 per ADS; total reported value $33,597.
• Shares owned after transaction: 14,000 ADSs (per footnote F1, which states this represents all ADSs directly owned following the reported transaction).
• Footnote: F1 — "Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4."

Context
This is a straightforward, modest-value open-market purchase of ADSs by an executive. There are no option exercises, awards, gifts, or tax-withholding items reported in this filing.