Qiu Wenbin 4

What Happened

• Qiu Wenbin, CEO of Baozun Inc. (BZUN), reported a purchase of 16,000 American Depositary Shares (ADS) on 2026-04-17. The transaction was reported as a purchase (code P) at $3.14 per ADS, for a total cost of $50,240. This is a direct insider purchase (often viewed as a more informative signal than routine sales).

Key Details

• Transaction date and price: 2026-04-17, 16,000 ADS at $3.14 each.
• Total value: $50,240.
• Filing date: Form 4 filed 2026-04-21 (timely — filed within required two business days after the 4/17 transaction).
• Shares owned after transaction: Not specified in the provided excerpt. The filing notes the ADS are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Qiu Wenbin, following this transaction (see footnote F1).
• Transaction code: P (purchase).
• No 10b5‑1 plan, tax-withholding, gift, or option-exercise notation was indicated in the provided details.

Context

• These ADS are American Depositary Shares (each ADS represents Baozun common stock for U.S. trading). The filing indicates the shares are held via a privately owned Singapore entity (JESFUND), which is common for insiders who hold securities through corporate entities. The record shows a purchase rather than a sale; purchases by executives can be interpreted as a positive signal, but this summary is factual and does not speculate on motivation.