Qiu Wenbin 4

What Happened

• Qiu Wenbin, CEO of Baozun Inc. (BZUN), reported two purchases totaling 20,000 shares: 10,000 shares on 2026-05-26 at $2.55 ($25,500) and 10,000 shares on 2026-05-27 at $2.58 ($25,800), for combined proceeds of $51,300. The transactions are reported with code P (open-market or private purchase), i.e., purchases of company ADS/shares.

Key Details

• Transaction dates and prices: 2026-05-26 — 10,000 shares @ $2.55; 2026-05-27 — 10,000 shares @ $2.58.
• Total value: $51,300.
• Footnote F1: the $2.55 price reflects a weighted-average for purchases in a narrow range ($2.548–$2.550); the filer can provide per-trade breakdown on request.
• Footnote F2: the reported ADS are held by JESFUND (SINGAPORE) PTE. LTD., a company wholly owned by the reporting person, following these transactions.
• Filing timeliness: Form 4 was filed 2026-05-28; transactions occurred 2026-05-26 and 05-27 — the filing appears timely (within the usual two-business-day window).
• The Form 4 excerpt provided does not list the reporter’s total holdings after these purchases; the F2 note indicates ownership is held via JESFUND (Singapore).

Context

• These were purchases (insider buying), which investors often view as a vote of confidence, but the filing gives no explanation of intent. No options/exercises, gifts, or tax-withholding events are indicated in this filing.