Qiu Wenbin 4

What Happened
Qiu Wenbin, Chief Executive Officer of Baozun Inc. (BZUN), purchased a total of 20,000 American Depositary Shares (ADS) in two open-market transactions: 10,000 ADS at $2.56 each on May 28, 2026 (≈ $25,600) and 10,000 ADS at $2.57 each on May 29, 2026 (≈ $25,700), for a combined spend of about $51,300. These were purchases (transaction code P), which are generally viewed as a buy signal rather than a sale.

Key Details

• Transaction dates and prices: May 28, 2026 — 10,000 ADS @ $2.56; May 29, 2026 — 10,000 ADS @ $2.57.
• Total acquired: 20,000 ADS for ≈ $51,300.
• Shares owned after transaction: not specified in the filing; see footnote on holdings below.
• Footnote (F1): The ADS are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following these transactions.
• Filing: Form 4 filed on 2026-06-01 (covers transactions dated 2026-05-28 and 2026-05-29) — filing appears to be timely under the two-business-day rule.

Context
These were straightforward open-market purchases (code P). Holdings are reported as held through a wholly owned Singapore entity (JESFUND), per the footnote; the filing does not disclose the total number of ADS Qiu owns after these trades. Purchases by a company's CEO can be of interest to investors, but filings are factual and do not state the insider's motivations.