Qiu Wenbin 4

What Happened
Qiu Wenbin, CEO of Baozun Inc. (BZUN), made two open-market purchases totaling 20,000 American Depositary Shares (ADS), acquiring 10,000 ADS on 2026-06-01 at a weighted-average price of $2.73 (≈ $27,300) and 10,000 ADS on 2026-06-02 at a weighted-average price of $2.69 (≈ $26,900). These transactions are purchases (code P), which are typically viewed as a personal buy of the company’s stock rather than a sale.

Key Details

• Dates and prices:
  • 2026-06-01: 10,000 ADS at $2.73 (weighted-average; range $2.73–$2.74) — $27,300 (F1).
  • 2026-06-02: 10,000 ADS at $2.69 (weighted-average; range $2.69–$2.71) — $26,900 (F2).
• Total purchased: 20,000 ADS for about $54,200.
• Shares owned after transaction: the filing does not list a numeric total; footnote F3 states these ADS represent all ADS held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person, following these transactions.
• Filing timeliness: Form 4 filed 2026-06-03 for transactions on 2026-06-01 and 06-02 — filed within the normal two-business-day window (timely).
• Transaction code: P = Purchase (open market or private purchase).
• Footnotes: F1 and F2 indicate weighted-average prices and that the reporting person can provide per-trade counts/prices on request; F3 identifies the holding vehicle (JESFUND).

Context
These are straightforward open-market purchases of ADS by the CEO via his wholly owned Singapore entity. Purchases by insiders can be informative to investors, but this transaction is modest in dollar size (~$54k); avoid inferring broader company outlook solely from a small insider buy.