Qiu Wenbin 4

What Happened Qiu Wenbin, CEO of Baozun Inc. (BZUN), acquired a total of 20,000 American Depositary Shares (ADS) in two open-market purchases: 10,000 shares on 2026-06-03 for $2.63 each ($26,300) and 10,000 shares on 2026-06-04 for $2.67 each ($26,700), for a combined spend of about $53,000. The transactions are reported on a Form 4 and coded as purchases (P).

Key Details

• Transaction dates and prices: 2026-06-03 — 10,000 ADS @ $2.63 ($26,300); 2026-06-04 — 10,000 ADS @ $2.67 ($26,700).
• Total value: ~ $53,000.
• Footnote F1: The filing indicates a weighted-average purchase price for one reported lot, with underlying trade prices in the $2.63–$2.64 range; detailed per-trade prices are available on request to the issuer or SEC staff.
• Footnote F2: The filing states these ADS are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person, following the transactions.
• Shares owned after the transaction: the specific post-transaction share count is not provided in the excerpt; F2 indicates ownership is held through the named Singapore entity.
• Filing timeliness: Form 4 was filed on 2026-06-05 for transactions on 2026-06-03 and 2026-06-04 — within the typical two-business-day reporting window (not reported as late).
• No 10b5-1 plan, option exercise, gift, or tax-withholding notation is disclosed in the provided details.

Context These were straightforward open-market purchases by the CEO. For retail investors, insider purchases can be considered a more informative signal than routine sales, but filings do not state the insider's motivation. The transactions were reported as ADS held via the insider’s wholly owned Singapore entity.