Qiu Wenbin 4

What Happened
Qiu Wenbin, CEO of Baozun Inc. (BZUN), purchased a total of 20,000 American Depositary Shares (ADSs) in open-market transactions — 10,000 ADSs on June 9, 2026 at a weighted-average price of $2.72 ($27,200) and 10,000 ADSs on June 10, 2026 at a weighted-average price of $2.64 ($26,400). Combined purchase value is approximately $53,600. These were purchases (code P), which are generally regarded as a bullish signal compared with sales.

Key Details

• Transaction dates and prices:
  • 2026-06-09: 10,000 ADSs at weighted-average $2.72 (range $2.72–$2.73) — $27,200 (see F1)
  • 2026-06-10: 10,000 ADSs at weighted-average $2.64 (range $2.64–$2.65) — $26,400 (see F2)
• Total acquired: 20,000 ADSs for about $53,600.
• Shares owned after transaction: Form 4 indicates all ADSs are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Qiu (see F3). The filing ties ownership to that entity.
• Footnotes: F1 and F2 note weighted-average pricing and that a breakdown of per-price quantities is available on request; F3 explains post-transaction ownership is via JESFUND (Singapore).
• Timeliness: Report filed 2026-06-11 for transactions on June 9–10, 2026 — appears to be filed within the standard Form 4 reporting window.

Context
These were straightforward open-market purchases (no option exercises, grants, or gifts). Purchases by executives can be viewed by retail investors as a positive signal, though they do not prove future performance. The weighted-average price disclosure means the trades were executed in multiple fills; the filer will provide details on request.