Qiu Wenbin 4

What Happened
Qiu Wenbin, Chief Executive Officer of Baozun Inc. (BZUN), acquired a total of 20,000 shares in two open-market purchases: 10,000 shares on June 11, 2026 at $2.67 per share (≈ $26,700) and 10,000 shares on June 12, 2026 at $2.72 per share (≈ $27,200). Total cash outlay across both transactions was approximately $53,900. These were purchases (insider buys), which many investors view as a more informative signal than routine sales.

Key Details

• Transaction dates and prices: Jun 11, 2026 — 10,000 shares @ $2.67 (weighted-average; see footnote); Jun 12, 2026 — 10,000 shares @ $2.72.
• Total purchased: 20,000 shares; total value ≈ $53,900.
• Filing: Form 4 filed on Jun 15, 2026 (covers transactions through Jun 11–12); filing appears to be timely.
• Footnotes: F1 notes the $2.67 figure is a weighted-average for multiple purchases at prices between $2.669 and $2.670. F2 indicates these ADSs are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person, following the transactions.
• Shares owned after transaction: The filing indicates holdings are held via JESFUND (Singapore) Pte. Ltd.; the Form 4 provided does not state the exact post-transaction total number of shares/ADSs.

Context

• These were open-market purchases (code P). No options exercises, gifts, or immediate sales were reported here.
• The filing is factual disclosure of insider buying—no motive is stated. Purchases by executives can be interpreted by investors as a positive sign, but they do not guarantee future performance.