Qiu Wenbin 4

What Happened

• Qiu Wenbin, CEO of Baozun Inc. (BZUN), acquired a total of 20,000 American Depositary Shares (ADS) in two purchases: 10,000 ADS on 2026-06-15 at $2.79 each ($27,900) and 10,000 ADS on 2026-06-16 at $2.72 each ($27,200). The transactions are reported as purchases (code P), totaling about $55,100.

Key Details

• Transaction dates and prices:
  • 2026-06-15 — 10,000 ADS @ $2.79 = $27,900
  • 2026-06-16 — 10,000 ADS @ $2.72 = $27,200
• Transaction type: Open market/private purchase (code P on Form 4).
• Shares owned after transaction: The filing does not list a total ADS holding figure; it notes the shares are held by JESFUND (SINGAPORE) PTE. LTD., a company wholly owned by the reporting person (see footnote F1).
• Footnote: F1 — All ADS are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following these transactions.
• Filing timing: Form 4 was filed 2026-06-17; no late filing flag is indicated and the filing appears timely.

Context

• These are modest-sized open-market purchases (about $55k total). Purchases by insiders are often watched by investors as a potential positive signal, but they do not, by themselves, guarantee future company performance.